Positioning

Icons of Nike and Apple. Two huge companies within their
respective sectors. The colours may change but the symbols
stays the same.

Marketing is all about using good stragies in order to gain long term customers and ofcourse their happiness. To achiev this long term goal marketers have to create a unique thing about their brand or product. This could be the symbol of company, a face, voice, motto etc. This symbol should be the first thing that customers thing about when they heard about your company. The positioning should never be changed often. Because people may not follow the changes but if you use your symbol for a long time as soon as people see it they realise whose symbol that is. This symbol or the face of your company should be sellected very carefully and should follow certain criteria. It should reflect the differences of your brand and its strenght.