Evaluation

http://ozancevik.blogspot.com/2012/08/packaging-sizce-dalndan-koparlms-meyve.html
Design of these bottles are just amazing and it makes me buy them just for its package.

http://pazarlamarchi.blogspot.com/2012/08/packaging-5-odev.html
Another good example of how unique these packages can make a very simple product.

http://mervecalislar.blogspot.com/
It look very attractive and makes person give it a try.

Packaging

A great example of unique design. How could a
kid resist a strawbery milk shaped as Batman?

Packaging, sure is a very important concept in marketing. Creating a visual attractiveness to your product and making your customers thing twice before they pass your product. Depending on what you are selling and who you are targeting packaging comes with various types of designs, writings etc all to reach the right customer when their eyes are looking for a random good in a shopping center. Also having a unique package means your product is different and most likely you can charge more.

Positioning

Icons of Nike and Apple. Two huge companies within their
respective sectors. The colours may change but the symbols
stays the same.

Marketing is all about using good stragies in order to gain long term customers and ofcourse their happiness. To achiev this long term goal marketers have to create a unique thing about their brand or product. This could be the symbol of company, a face, voice, motto etc. This symbol should be the first thing that customers thing about when they heard about your company. The positioning should never be changed often. Because people may not follow the changes but if you use your symbol for a long time as soon as people see it they realise whose symbol that is. This symbol or the face of your company should be sellected very carefully and should follow certain criteria. It should reflect the differences of your brand and its strenght.