Evaluation

http://karasubatuhan.blogspot.com/ Very simple but effective way to tell the distrubution

http://oguzzdem.blogspot.com/ Another one where we can see how marketers reach to customers.

http://semihkucuker.blogspot.com/ Difference of all 3 strategies can be observed very well in this example.

Marketing: What it is not.

When an ordinary person hears the word marketing they usualy come up with the word selling. However this is quite wrong marketing and selling are two very different things. It's not selling your product but making people buy your product. It's not producing first and force customers to buy it but understanding what customers want and produce in that direction. In short marketing is deffinetly not selling the product.

Distrubution

Karges -By Hand-

Sellective: The following photo is from a furniture company which sells realy expensive furniture. The main reason behind this is that all furniture are hand crafted in other words piece of art. The unique furniture is ofcourse not easy to reach out and the prices are very high.

Mitchell Gold + Bob Williams

Exclusive: This picture is from another company which has more stores across U.S. but not every where. They have a very good design line and it makes the brand quite popular. You can buy some of the furniture from online store aswell if you can afford it ofcourse.

İstikbal

Intensive: This picture is from a Turkish furniture producer. It has stores everywhere and prices are good enough for every income level. The quality however is not that high and company profits by selling more instead of value added of its products.